9 Tips for Better Sales Email Subject Lines

Email subject lines for sales play a crucial role in grabbing the attention of recipients and enticing them to open and engage with your sales emails. Well-crafted sales email subject lines can significantly improve your open rates and ultimately drive more sales. Here are some tips to help you create catchy email subject lines for sales.

1.   Keep it concise

People receive numerous emails daily, so you must keep subject lines short and concise. Sales email best practices suggest aiming for subject lines that are 50 characters or less to ensure they are fully visible on mobile devices and don’t get cut off.

2.   Personalize when possible

Personalization can make your emails stand out. Use the recipient’s name or include other relevant personal details to create a sense of familiarity along with good email subject lines for sales. This helps build a connection and increases the chances of your email being opened.

3.   Create a sense of urgency

Incorporating a sense of urgency in your subject lines can generate excitement and encourage immediate action. Use catchy sales email subject lines like “limited time offer,” “ending soon,” or “don’t miss out” to convey a sense of urgency and drive recipients to open your email.

4.   Be specific and clear

Clearly communicate the value or benefit the recipient will gain by opening your email. Whether it’s a discount, a solution to a problem, or exclusive content, ensure your sales email subject line clearly conveys what’s in it for them.

5.   Use compelling language

Make your sales emails’ subject lines compelling by using strong and persuasive language. Words like “exclusive,” “free,” “new,” or “special offer” can capture attention and create a sense of excitement around your email.

6.   Test different approaches

Conduct A/B testing to evaluate the effectiveness of different subject lines. Experiment with catchy sales subject lines, such as using questions, emojis, or humor, to see what resonates best with your audience. Track the open rates and engagement metrics to determine which catchy sales titles perform the best.

7.   Avoid spam triggers

Certain words and phrases can trigger spam filters, causing your emails to end up in the recipient’s spam folder. Avoid using all caps, excessive punctuation, or words like “guaranteed” or “free” that are commonly associated with spam emails.

8.   Segment your audience

Tailor your subject lines to specific segments of your audience. Different customer groups may have distinct interests and preferences, so personalizing sales subject lines that work based on their characteristics can increase relevancy and engagement.

9.   Create a sense of curiosity

Pique recipients’ curiosity by using subject lines that make them curious about what’s inside. Phrases like “The secret to…” or “Discover how to…” are good subject lines for sales emails that can intrigue recipients and make them more likely to open your email to find out more.


Crafting great email subject lines for sales communications requires a combination of personalization, clarity, urgency, and compelling language. By following these tips and continually optimizing your approach, you can increase the chances of your sales emails being opened, read, and acted upon, ultimately driving better sales results.