Best Ways to Get Email Subject Lines That Get Opened

Email subject lines play a crucial role in determining whether or not your email gets opened by recipients. In today’s fast-paced digital world, where people receive a plethora of emails daily, it is essential to craft subject lines that are attention-grabbing and compelling. Here are some of the best ways to get email subject lines that get opened.

Be concise and clear

Keep your subject line concise and to the point. Long subject lines tend to get cut off, particularly on mobile devices. Consider how to write subject lines that get opened. Aim for subject lines that are no longer than 50 characters to ensure they are fully visible in the recipient’s inbox. Remember that personalized subject lines tend to perform better than generic ones.

Create a sense of urgency

Incorporate words that convey urgency to prompt immediate action. Attention-getting opener example like “Limited time offer,” “Final days,” or “Act now” can create a sense of FOMO (fear of missing out) and motivate recipients to open the email promptly.

Offer value or benefits

Highlight the value or benefits recipients can gain by opening your email. Whether it’s an exclusive offer, valuable information, or a solution to their problem, make it clear in the subject line what they stand to gain by reading your email in the sales email opening line.

A/B testing

Conduct A/B testing to determine which subject lines resonate best with your audience. Test different approaches, business email openers, wording, and formats to see which ones yield higher open rates. Constantly analyzing and optimizing your subject lines based on real-time data can significantly improve your email marketing effectiveness for email titles that get opened.

Keep it relevant

If you want sales subject lines that get opened, you need to ensure it accurately reflects the content of your email. Misleading subject lines may lead to disappointment, frustration, and, ultimately, a loss of trust with your audience. Maintain transparency and deliver on the promises you make in your subject lines.

Use action-oriented languge

Incorporate action verbs or phrases that inspire recipients to take action. Words like “Discover,” “Unlock,” “Learn,” or “Join” can be effective in encouraging recipients to open your email and engage with your content. You should also consider sales email opening lines and ensure they carry on that call to action.

Experiment with emojis

Emojis can be seen as friendly email openers, add visual appeal, and help your subject line stand out in a crowded inbox. However, use them sparingly and ensure they are relevant to the content of your email. Different emojis may have different interpretations across various devices and platforms, so be mindful of potential variations.

Avoid spam triggers

Steer clear of using words or phrases that could trigger spam filters and land your email in the recipient’s spam folder. Cold email openers and words like “free,” “sale,” or excessive use of exclamation marks (!) might raise red flags. Balance creativity with caution to maximize deliverability when you’re considering email titles that get opened.


Crafting compelling email subjects that get opened requires creativity, understanding your audience, and continuous experimentation. By employing these strategies, you can increase the likelihood of grabbing your recipients’ attention and driving engagement with your emails.